Augmented reality (AR) is a technology that enhances the real world with digital information and media, such as 3D models, videos, sounds, and texts. AR has many applications in various fields, such as education, entertainment, tourism, and healthcare. However, creating and delivering AR content can be challenging and costly for developers and users.

That’s why a team of researchers from the University of California, Berkeley, has developed AMAR, a new platform for augmented reality. AMAR stands for Augmented Media And Reality, and it aims to make AR more accessible and affordable for everyone. AMAR is based on three main components: a cloud-based service, a mobile app, and a web browser.

The cloud-based service allows developers to upload and manage their AR content using a simple web interface. The mobile app enables users to scan their surroundings and access the AR content that matches their location and context. The web browser allows users to view and interact with the AR content on any device without installing any software.

AMAR leverages the power of artificial intelligence (AI) and computer vision to create realistic and immersive AR experiences. AMAR uses AI to analyze the user’s environment and context, and to generate personalized and adaptive AR content. AMAR also uses computer vision to track the user’s position and orientation, and to align the AR content with the real world.

AMAR is currently in beta testing, and it has already received positive feedback from both developers and users. AMAR has been used to create various AR applications, such as virtual tours, interactive games, educational modules, and artistic exhibitions. AMAR hopes to become a leading platform for augmented reality in the near future.

One of the advantages of AMAR is that it supports various types of AR content, such as 3D models, videos, sounds, and texts. AMAR also allows developers to use different tools and formats to create their AR content, such as Unity, Blender, Sketchfab, YouTube, and HTML. AMAR automatically converts and optimizes the AR content for the best performance and quality on different devices.

Another benefit of AMAR is that it reduces the cost and complexity of delivering AR content to users. AMAR eliminates the need for expensive hardware and software, such as headsets, glasses, or specialized apps. AMAR also simplifies the process of finding and accessing AR content, by using geolocation, QR codes, or web links. AMAR enables users to enjoy AR content anytime and anywhere with their smartphones or tablets.

AMAR is not only a platform for augmented reality, but also a platform for social interaction and collaboration. AMAR allows users to share their AR experiences with others, by taking screenshots, recording videos, or live streaming. AMAR also enables users to communicate and collaborate with others in real time, by using voice chat, text chat, or annotations. AMAR fosters a sense of community and engagement among AR users and creators.