Blue Nile is a leading online retailer of diamond jewellery, offering a wide range of engagement rings, wedding rings, earrings, necklaces and more. Founded in 1999, Blue Nile has been revolutionizing the way people shop for diamonds, by providing high-quality, ethically sourced and certified diamonds at competitive prices.

Whether you are looking for a classic solitaire, a halo setting, a vintage style or a custom design, Blue Nile has the perfect ring for you. You can choose from thousands of loose diamonds in various shapes, sizes, colours and clarities, and see them in 360° HD videos. You can also design your own ring by selecting a setting and a diamond that match your preferences and budget.

Blue Nile also offers a stunning collection of diamond jewellery for every occasion, from everyday essentials to extraordinary gifts. You can find elegant bracelets, pendants, earrings and more in gold, platinum or silver. You can also explore lab grown diamonds, which are identical to natural diamonds in every way, but more affordable and environmentally friendly.

With Blue Nile, you can shop with confidence and peace of mind. Every diamond is independently graded by the GIA, the world’s most trusted gemological institute. Every order comes with free shipping, free returns, a lifetime warranty and a diamond price-match guarantee. You can also get expert guidance from their diamond and jewellery consultants, who are available 24/7 by phone, email or live chat.

If you want to see the jewellery in person, you can visit one of their showrooms in the US or the UK, where you can meet their personal jewellers, try on different styles and pick up your online order. You can also book a virtual appointment and get a live video consultation from the comfort of your home.

Blue Nile is the ultimate online destination for diamond jewellery. Whether you are celebrating an engagement, a wedding, an anniversary or any other special moment, Blue Nile has the perfect piece for you. Visit their website today and discover the brilliance of Blue Nile.

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How to Shop for Diamond Jewellery Online

Shopping for diamond jewellery online can be a fun and rewarding experience, but it can also be overwhelming and confusing. Here are some tips to help you find the best diamond jewellery for your needs and budget.

• Know your 4Cs. The 4Cs are the four main factors that determine the quality and value of a diamond: carat, colour, clarity and cut. Carat is the weight of the diamond, colour is the degree of colourlessness, clarity is the absence of internal and external flaws, and cut is the proportion, symmetry and polish of the diamond. The higher the 4Cs, the more rare and expensive the diamond.
• Choose your shape. Diamonds come in various shapes, such as round, princess, cushion, oval, emerald, pear, asscher, heart, radiant and marquise. Each shape has its own characteristics and appeal. The most popular shape is round, which accounts for about 75% of all diamonds sold. The shape you choose should reflect your personal style and preference.
• Set your budget. Before you start browsing for diamond jewellery online, you should have a clear idea of how much you are willing to spend. This will help you narrow down your options and avoid overspending. You can use Blue Nile’s price filters to find diamonds and jewellery that fit your budget.
• Compare your options. One of the advantages of shopping online is that you can compare different diamonds and jewellery side by side. You can use Blue Nile’s comparison tool to see up to four diamonds or jewellery items at a time. You can also view 360° HD videos of each diamond to see how it sparkles in different lighting conditions.
• Read reviews and ratings. Another benefit of shopping online is that you can read reviews and ratings from other customers who have purchased the same diamond or jewellery item. This can give you an insight into the quality, service and satisfaction of the product. You can also write your own review and share your feedback with other shoppers.

Why Choose Blue Nile

Blue Nile is more than just an online retailer of diamond jewellery. It is a trusted partner that will guide you through every step of your journey, from finding the perfect diamond to celebrating your special moment. Here are some reasons why you should choose Blue Nile for your diamond jewellery needs.

• Exceptional quality. Blue Nile only sells high-quality diamonds that are graded by the GIA, the world’s most respected gemological institute. Every diamond comes with a GIA grading report that verifies its 4Cs and other characteristics. Blue Nile also uses the finest materials and craftsmanship to create stunning jewellery that will last a lifetime.
• Amazing value. Blue Nile offers competitive prices that are up to 40% lower than traditional retailers. This is because Blue Nile operates online and has lower overhead costs than brick-and-mortar stores. Blue Nile also has a large inventory of diamonds and jewellery that gives you more choices and flexibility.
• Free shipping and returns. Blue Nile offers free shipping on every order, no matter how big or small. Every order is insured and securely packaged to ensure safe delivery. If you are not completely satisfied with your purchase, you can return it within 30 days for a full refund or exchange.
• Lifetime warranty and guarantee. Blue Nile stands behind its products and services with a lifetime warranty and guarantee. This means that Blue Nile will repair or replace any item that has a manufacturing defect or damage at no cost to you. Blue Nile also offers a lifetime upgrade program that allows you to trade in your diamond for a larger or higher quality one at any time.
• Expert guidance and support. Blue Nile has a team of diamond and jewellery experts who are available 24/7 by phone, email or live chat to answer any questions or concerns you may have. They can also help you find the best diamond or jewellery for your needs and budget, as well as offer tips on how to care for your jewellery.